What You Avoid Controls You and Your Business
Apr 09, 2025
Let’s get something straight: what you avoid controls you.
Read it again. Sit with it for a second.
Most people won't admit it, but when you saw that line, you immediately thought of something. Maybe even a few things. That nagging feeling? That unfinished conversation? That decision you keep delaying? Yeah — that's it.
The reality is that avoidance is more common than anyone wants to admit. It doesn’t make you a bad leader. It makes you human. But if you want to scale, lead, and win, you can't afford to let what you avoid run your business.
What came to mind when you read that?
- A toxic team member you keep "giving another chance"?
- A team member who's clearly in the wrong seat?
- New business walking in the door — but no systems in place to capture it?
Here’s the brutal truth: the solution to your problem already exists.
You just have to prioritize finding it.
Thousands — no, millions — of people have faced the exact same thing you're facing. You're not unique. (That’s a good thing.) It means the blueprint to solve it already exists. But it requires you to make a choice.
Progress over perfection. Action over analysis.
Let’s take the example of the team member who’s sitting in the wrong seat.
This might be someone you like. They might even be friends with others on your team. They’re probably a good person.
But the cold reality is this: they have the wrong skill set, the wrong wiring, or the wrong attitude for the seat they’re in.
You’re suffering.
Your business is suffering.
They’re suffering too.
And every day you avoid it, the damage compounds.
I’m not saying it's easy. I’m saying it's necessary.
Hard decisions get easier the moment you stop making them about how you feel and start making them about what you want.
The change you want — growth, profit, freedom — is sitting right behind the thing you’re avoiding.