Are You Ignoring Your Big Rocks? The Simple Framework to Make 2025 Your Best Year Yet

The Problem: Feeling Stuck in the Day-to-Day Grind

Imagine this: It’s the end of 2024, and you’re reflecting on the year. Did you accomplish the goals you set out to achieve? Did you even set big goals, or did the constant fires, staff changes, and endless to-do lists leave you spinning your wheels?

You’re not alone. Most business owners and practice managers find themselves caught up in the urgent but unimportant. But here’s the truth: If you don’t set big, clear goals, you’ll end up looking back on 2025 with regret, wondering why nothing really changed.

That’s where your big rocks come in.

The Solution: Focus on Your Big Rocks

Your big rocks are the three to five priorities that define success for the year. They’re not just goals—they’re the foundation for everything else you do. They give you clarity, focus, and a clear direction. Without them, it’s like trying to row a boat without a rudder: lots of effort but no real progress.

Think about your practice. What would be a game-changer in 2025? It could be:

• Increasing profitability by 10%

• Growing patient flow by 15%

• Doubling the volume of a high-value procedure

• Hiring the staff you need to scale your operations

• Redesigning outdated systems to match your growing needs

Big rocks aren’t just tasks—they’re transformational. They align your practice, your team, and your systems around what truly matters.

The Plan: Define and Crush Your Big Rocks

Let’s walk through the framework to get started:

1. Start with Reflection:
   What worked in 2024? What didn’t? What opportunities slipped through the cracks because you were too bogged down in the day-to-day?

2. Set Clear, Measurable Goals:
   Your big rocks need to be specific and actionable. For example, “Increase implant case acceptance by 20%” is more powerful than “Do more implants.”

3. Involve Your Team:
   A compelling vision is one your team buys into. Share your big rocks with them and collaborate on how to achieve these goals. When everyone is aligned, progress happens faster.

4. Revisit Regularly:
   Your big rocks aren’t a one-and-done exercise. They’re a living part of your strategy. Check in monthly to track progress, adjust as needed, and celebrate wins along the way.

The Stakes: What Happens If You Don’t

If you don’t define your big rocks, here’s what will happen:

• You’ll stay stuck in reactive mode, spending your time putting out fires instead of building your future.

• Your team will lack clear direction, leading to wasted effort and frustration.

• Another year will slip by without meaningful progress—and you’ll wonder what could have been.

But here’s the good news: When you focus on your big rocks, everything else falls into place. Your priorities shape your day-to-day activities, guide your team, and ultimately lead to a practice that runs more efficiently and profitably.

The Call to Action: Make 2025 Your Year

At Leverage Consulting, we help practices just like yours identify their big rocks and create a plan to achieve them. It’s time to stop reacting to the day-to-day and start building the future you’ve always wanted.

If you’re ready to make 2025 the year you finally focus on what matters most, let’s talk. Together, we’ll build a roadmap that transforms your practice into a thriving, purposeful business.

Don’t wait—your best year is waiting to be built.